Compiled by Ali Mushtaq and notes provided by me....
Upon arriving at the club, parking was easily accessed and at a more than reasonable distance away from the club. Having not been to Pomona before, I briefly was lost until I found my way into the club. As I lost my way, I saw two drag queens and a few gay men passed me as they made their way to the parking lot or to the other club that happened to be active. After finding my way to the main entrance of the Sky Lounge, the bouncer quickly checked my ID as I proceeded to the counter to pay the cover charge of five dollars. The public relations officer1 that was kind enough to pay my way into the club. He then escorted me to a spacious elevator which smoothly carried us to the top floor. Once we exited, I then briefly surveyed the area. Most of the patrons were enjoying drinks and dancing on the main terrace. They had to have been at least 21 because of the legal limit to imbibe alcohol. Largely, the crowd seemed to be dominated by gay men, largely White and Latino with the exception of a few Black men. The women that were there were mostly straight; although, some of them seemed to be (White and Latina) lesbians. Although some of the clientele were drinking, others seemed to be younger which could be the under 21 set. Mostly, the patrons seemed like they were into the “indie” scene, wearing plaid shirts and skinny jeans. The music largely comprised of electro clash which probably suits the demographics. The ambiance was seemed very upscale. The terrace was decorated by leather furniture that gave the appearance of a comfortable hang-out spot. Once there, both public relations officers and I enjoyed a friendly exchange over drinks. I looked around to notice the dance floor (which was empty). The bartender inside seemed less attractive than the one serving drinks on the outside. This was reflected in the clientele’s behavior as they went to the more attractive bartender for drinks (this resulted in a drink made incorrectly). This was strange in that the unattractive bartender had more space to operate in as opposed to the more attractive one. The entrance to the dance floor was illuminated by blue, green, and red lights that seemed reminiscent of the lights at Club Velvet in Orange County. While the amount of clients desiccated over time (ra, it was clear that most of the clientele stayed in the main area of the dance floor. Overall, the club supported a festive area that catered to largely an “indie” demographic that tended to be younger.
SIDE NOTES: the club seemed particularly empty, feed back from most guests concluded that the club was empty therefore un-entertaining.
Two drinks over the nights time were made wrong.
The average among the PR officers spent: $130.00. At most there was a circulation of 100 guests.
Guests demographic we talked to drove from OC: Fullerton and Irvine, IE: Nuevo, Perris, Riverside, Fontana and Corona, LA: Pasadena.
Six guests we saw fit as fashionable, on trend and stylish. These people I would have definitely considered people to pursue for VIP/ STATUS/ PR.
Not great PR people mixing with the crowd; besides the 1 Jimmy- we waited 30 minutes before approaching him.
1. PR officers were SOCIAL CULTURE IE REPS
COULD THIS CLUB BE POPULAR? Maybe... It definitely had a great location and a great feel. I just think the clientele was sub par and that there wasn't that much of a hype.
Reviewing my daily life...